5 Proven Reasons You Need A Video Marketing Strategy
Are you using videos to market to your customers and potential customers?
Do you have a video marketing strategy for your small business or brand?
In case you haven’t heard, video marketing is kind of a big deal.
In this blog post, I’m going to share with you 5 proven reasons you need a video marketing strategy.
Using video to market your small business or brand works and I’m going to share with you the latest stats and research to prove it to you.
Let’s get started!
A video is compelling and it’s memorable. Those are 2 very desirable qualities you want in a piece of marketing content.
Video allows you to connect with your customers or potential customers in a way a blog post or a graphic simply cannot.
Remember, people don’t buy from a faceless corporation. People buy from people.
Using video in your marketing gives your customers the opportunity to put a real human face with your brand.
Video builds trust and a unique bond with your audience. They can hear your voice, they can see your facial expressions.
The bottom line is: video comes across as a more personal interaction.
Having a face-to-face meeting with any potential customer would be ideal because it gives you the chance to connect with them on a very human level.
The next best option is the use of video because it offers almost all of the same sights and sounds like a real-life interaction.
And let’s not forget reason number 1.
A video is a memorable interaction with your customer.
Now is one video going to get someone to buy your product or service?
Probably not. But there is a definite boost from one video in raising brand awareness.
Brand awareness is the foundation of making the sale.
(For those of you wondering, I took my own advice also shared this information in a video.)
This tells us 2 things:
First, video works because a whole lot of people are watching them.
Second, our audience (our customers and potential customers) are very likely already watching videos on social media platforms.
It has become an accepted format to consume content.
So it would make sense to adapt our method of reaching them to that format.
According to a survey by Wyzowl, 85% of people surveyed said they’d like to see more video from brands in 2018.
So, if so many people are already watching videos and they have expressed an interest in seeing more video content from brands, it’s a no-brainer.
Give them more videos!
Remember, organic traffic means non-paid.
So if you’re running a Google AdWords campaign, that would be paid traffic.
Organic traffic is what you get from a simple Google search.
This means by simply adding video content to your website, your non-paid traffic from search results on Google and Bing will increase to some extent.
Everybody wants more website traffic. Our website is how we usher people into our sales funnel.
Adding video content gives you some juice when it comes to search results which again is a no-brainer.
Of course, how much it increases your traffic depends on how well you’re optimizing your content on your website.
In a future Video Marketing 101 video and blog post, I’m going to go in-depth on how to optimize your marketing video SEO.
You don’t want to miss that, so be sure you subscribe to my e-mail list or future videos and tips.
Did you catch that? 1200% more shares!
This means that videos get shared at a huge rate!
Much more than a cool graphic or a thoughtful quote.
Think about that, if you create a great piece of video content, the odds are in your favor that your fans and followers are going to share that with their network.
This expands the reach of your content beyond just your fans.
That’s the point of marketing right?
To get your message out to new people?
Well, right now, a video is your best format to do that!
This is the big one right?
Everybody always asks what is my return on investment (ROI)?
Well, the data says video leads to a conversion-a paying customer.
So what have we learned?
5 Reasons You Need A Video Marketing Strategy Today
- Video Raises brand awareness because it is memorable
- Half a billion people are watching videos on facebook so it’s a widely accepted format
- Website videos increase non-paid search results on google and bing
- Using videos on social media increases shares by 1200%
- Marketing videos provide ROI because it converts potential customers into paying customers
What does all this mean?
It means if you run out and make a quick video today, customers will be beating down your door tomorrow.
No. Not really!
It means that video marketing works and you need to jump on the train and join the party.
“But Brandon I don’t know how to create a video marketing strategy!”
Guess what? I can help you with that!
Because in the next blog post, I’m going to share with you how to create a video marketing strategy!
Did I forget anything?
Did I forget to mention something important? Have a question or a comment? Let me know below!